cntr01 advisory
Strategic guidance for founders navigating the journey from 0 → 1. We partner with exceptional teams to accelerate their path to success.
How We Help
Comprehensive support across the critical areas that determine startup success.
Strategic Advisory
Navigate critical decisions with experienced guidance on product, market, and growth strategy.
Operational Excellence
Build scalable processes, optimize workflows, and establish foundations for sustainable growth.
Equity Partnerships
Aligned incentives through equity-for-services arrangements that grow with your success.
Our Approach
Create
We guide you.
Nurture
We help you.
Transform
We teach you.
Realize
We partner with you.
Why cntr01?
We're not traditional consultants billing by the hour. We're partners invested in your success — literally.
Our equity-aligned model means we only win when you win. This creates genuine partnership, not a vendor relationship.
With experience across capital, ventures, and operations, we bring a unique perspective that pure advisory firms can't match.
Your Advisor
When you work with cntr01 advisory, you work directly with me. I'll be embedded with your team, in the trenches, helping you scale.
Paul Grunchich
Founder & Principal Advisor
16+ years of software engineering with the last decade of leadership at AWS and Oracle Cloud Infrastructure. I've scaled organizations from 0 to 130+ engineers and personally conducted over 1,200 interviews.
At OCI, I managed AI infrastructure operations and engineering across global data centers with 32,000+ GPUs, owned reliability and automation for all AI workloads, and led deployment services handling 10,000+ deployments per second.
I built the organization that reduced OCI's region deployment time from 9 months to 28 days. Now I bring that same intensity to helping founders scale.