cntr01 advisory

Strategic guidance for founders navigating the journey from 0 1. We partner with exceptional teams to accelerate their path to success.

How We Help

Comprehensive support across the critical areas that determine startup success.

Strategic Advisory

Navigate critical decisions with experienced guidance on product, market, and growth strategy.

Operational Excellence

Build scalable processes, optimize workflows, and establish foundations for sustainable growth.

Equity Partnerships

Aligned incentives through equity-for-services arrangements that grow with your success.

Our Approach

Create

We guide you.

Nurture

We help you.

Transform

We teach you.

Realize

We partner with you.

Why cntr01?

We're not traditional consultants billing by the hour. We're partners invested in your success — literally.

Our equity-aligned model means we only win when you win. This creates genuine partnership, not a vendor relationship.

With experience across capital, ventures, and operations, we bring a unique perspective that pure advisory firms can't match.

Aligned
Incentives
Hands-on
Approach
Long-term
Partnership
0 → 1
Focus

Your Advisor

When you work with cntr01 advisory, you work directly with me. I'll be embedded with your team, in the trenches, helping you scale.

Photo coming soon

Paul Grunchich

Founder & Principal Advisor

16+ years of software engineering with the last decade of leadership at AWS and Oracle Cloud Infrastructure. I've scaled organizations from 0 to 130+ engineers and personally conducted over 1,200 interviews.

At OCI, I managed AI infrastructure operations and engineering across global data centers with 32,000+ GPUs, owned reliability and automation for all AI workloads, and led deployment services handling 10,000+ deployments per second.

I built the organization that reduced OCI's region deployment time from 9 months to 28 days. Now I bring that same intensity to helping founders scale.

Ready to
accelerate?

Let's discuss how we can support your journey from 0 1.

Get in Touch